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Designing the customer journey in a service delivery network: evidence from cancer patient treatments

机译:在服务提供网络中设计客户旅程:来自癌症患者治疗的证据

摘要

Customer experiences - not in the least for customers with chronic diseases - depend on a series of exchanges over a considerable amount of time with a variety of service providers and thus a service delivery network (SDN). The impact of SDNs on the customer experience, however, is unclear. This research provides insight into (1) the service delivery system characteristics in SDNs, and (2) their impact on the relationship between customer journey duration and value for time as an important customer experience indicator. The service delivery system characteristics were explored by process travel sheets of patients undergoing cancer treatment in a hospital (n=412). These data were linked to time measurement data (n=262) and survey data (n=312) to explain customer journey duration and value for time, thereby showing the importance of the number of service events and the type of service providers. Theoretical and managerial implications are discussed.
机译:客户体验(至少对于患有慢性疾病的客户而言)取决于在相当长的时间内与各种服务提供商进行一系列的交流,因此也依赖于服务交付网络(SDN)。但是,尚不清楚SDN对客户体验的影响。这项研究提供了对(1)SDN中服务交付系统特征的了解,以及(2)它们对客户旅程持续时间与时间价值之间关系的影响,作为重要的客户体验指标。通过在医院中接受癌症治疗的患者的过程旅行记录来探索服务提供系统的特征(n = 412)。这些数据链接到时间测量数据(n = 262)和调查数据(n = 312),以解释客户旅程持续时间和时间价值,从而显示了服务事件数量和服务提供商类型的重要性。理论和管理意义进行了讨论。

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