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Product strategies and survival in schumpeterian environments: evidence from the us security software industry

机译:在熊彼特环境中的产品策略和生存:来自美国安全软件行业的证据

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摘要

This paper seeks to explore the drivers of survival in environments characterized by high rates of entry and exit, fragmented market shares, rapid pace of product innovation and proliferation of young ventures. The paper aims to underscore the role played by post-entry product strategies, along with their interaction, after carefully controlling for `at entry' factors and demographic conditions. Based on a population of 270 firms that entered the US security software industry between 1989 and 1998, we find evidence that surviving entities are those that are more aggressive in the adoption of versioning and portfolio broadening strategies. In particular, focusing on any one of these two strategies leads to a higher probability of survival as opposed to adopting a mixed strategy.
机译:本文旨在探索以高进出率,分散的市场份额,快速的产品创新速度和年轻的企业扩散为特征的环境中的生存驱动因素。本文旨在在仔细控制“进入”因素和人口统计条件之后,强调进入后产品策略及其相互作用的作用。根据1989年至1998年进入美国安全软件行业的270家公司的人口,我们发现有幸存在的实体是在采用版本控制和产品组合扩展策略方面更具进取精神的实体。特别是,与采用混合策略相比,专注于这两种策略中的任何一种都会导致更高的生存概率。

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