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Study for Consumer Buying Behabvior from the Viewpoint of Customer Relationship Management in Retail Industry : Multi-aspects Analyses of Consumer Buying Behavior using POS Data with Customer IDs

机译：从零售业客户关系管理角度研究消费者购买行为：使用pOs数据与客户ID进行消费者购买行为的多方面分析

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摘要

博士論文要旨および審査報告：学位授与年月日；平成22年3月22日，学位の種類；博士（商学），学位記番号；博商甲第11号

机译：博士学位论文摘要及审查报告：授予学位的日期； 2010年3月22日，学位类型；博士学位（商业科学），学位编号，白书口11号

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須山憲之;
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年度 2010
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原文格式 PDF
正文语种 ja
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1. Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective [J] . Mamtaj Akter, Nigar Sultana Open Journal of Business and Management . 2020,第06期

机译：大流行立场（Covid-19）中的数字营销通信和消费者购买决策过程：孟加拉国客户在品牌化妆品视角下的实证研究
2. IMPACT OF BRAND COLOR ON CONSUMER BUYING BEHAVIOR WITH MEDIATION OF CUSTOMER PERCEPTION IN PAKISTAN [J] . Muhammad Zulfiqar, Mohammed Ali Arabian Journal of Business and Management Review . 2018,第1期

机译：巴基斯坦消费者对媒介颜色的认知对消费者购买行为的影响
3. Promoting fashion customer relationship management dimensions based on customer tendency to outfit matching: mining customer orientation and buying behaviour [J] . Sajjad Shokouhyar, Sina Shokoohyar, Niloufar Raja, International journal of applied decision sciences . 2021,第1期

机译：基于客户倾向于装备匹配的促进时尚客户关系管理尺寸：采矿客户方向和购买行为
4. The relationship between buying situation and customer complaint behaviors of information technology industry in Taiwan [C] . Lee Pei M., Chiu Hui C., Tsai Hsien T., 2010 Proceedings of Technology Management for Global Economic Growth . 2010

机译：台湾资讯科技业的购买状况与顾客投诉行为的关系
5. Delighted customers buy again: An investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants. [D] . Hicks, Jessica Marie. 2005

机译：高兴的顾客再次购买：调查消费者知识对消费者满意度和开花盆栽植物的愉悦性的影响。
6. The Impact of COVID-19 Crisis upon the Consumer Buying Behavior of Fresh Vegetables Directly from Local Producers. Case Study: The Quarantined Area of Suceava County Romania [O] . Alina Butu, Ioan Sebastian Brumă, Lucian Tanasă, 2020

机译：Covid-19危机对消费者对新鲜蔬菜的行为直接从当地生产商的影响。案例研究：罗马尼亚苏克瓦县的隔离区
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Study for Consumer Buying Behabvior from the Viewpoint of Customer Relationship Management in Retail Industry : Multi-aspects Analyses of Consumer Buying Behavior using POS Data with Customer IDs

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