The development process of diversification of retail formats in China : Focusing on the expansion of foreign retailers

摘要

小売業態の多様化に関する研究は、近年脚光を浴びている。中国市場においては、９０年代から様々な小売業態が一気に市場に導入され、短期間で小売業態の多様化が進行してきた。中国小売業態の発展およびその多様化のプロセスについて、その実態と社会的背景を踏まえ、さらに事例とのすりあわせを検討しながら、発展のプロセスを考察していきたい。Study on the diversification of retail format has drawn much attention during recent years. Since 1990s, various retail formats have been introduced into Chinese market and been quickly diversified in a short period. This thesis is to analyze the process of development and diversification of Chinese retail formats through study on reality, social background and cases.