Rolls-Royce : how innovation built a global giant

摘要

For most people, the name Rolls-Royce brings images of luxury vehicles to mind. However, today's Rolls-Royce has nothing to do with the line of motor cars. Instead it has developed into a global leader in power generation for the civil and defense aerospace, marine, energy, and nuclear industries. These achievements have been reached because of the technological innovations Rolls-Royce has made and transferred to its operations and products. By looking at where the company started, where it is today, and where it is heading gives people an understanding of what Rolls-Royce really is: reliability, integrity, and innovation. This thesis explores Rolls-Royce's innovations in their business philosophies, products, and future programs.