Identifying and comparing the influence of Instagram on the creativity and design process of female fashion design students in Saudi Arabia and in the United States

摘要

Social media has become a fundamental part in today’s society, oftencontrolling our daily life. Social media is one of the major ways individuals stay intouch with their friends and family and new communities are discovered. Fashiondesign students can use social media, specifically Instagram, to find new designs andto learn from popular designers.The major purpose of this research study was to identify and compare theinfluence Instagram has on the creativity and design process of university fashiondesign students in Saudi Arabia as well as in the United States. This researchexamined the impact of the social media/Instagram with respect to the use in SaudiArabia as well as in the United States. The effect of social media examined from thedifferences of adoption between the countries and how fashion design students fromeach country use Instagram in their design process.Results from a survey indicated that Saudi Arabia fashion design studentswere more active on social media than fashion design students in the United States.The motivation for using Instagram was to increase knowledge about the designprocess and to communicate with designers. Therefore, allows a significantopportunity for fashion design students innovation. Fashion design students perceivedtheir creativity and design process was influenced by their use of Instagram. Therewas a significant difference of the influence of Instagram on the perceived creativeideas and design process between fashion design students in Saudi Arabia and in theUnited States.