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Voices of experience : developing export capability through eCommerce in Australian SMEs

机译:经验之声:通过澳大利亚中小企业的电子商务发展出口能力

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摘要

This paper reports an exploratory study of 19 Australian SMEs which had successfully used eCommerce develop to or enhance their export capability. The purpose of the study was to identify both successful adoption processes and impediments to using eCommerce for export. Few companies had  adopted a strategic and planned approach to managing this adoption. The lack of easily accessed and trustworthy information and advice was partly responsible. The study identified a number of other obstacles to  eCommerce export development, including infrastructure and technical deficiencies, lack of awareness and expertise, problems with banking and finance and problems with physical links into export destinations. The developments that would most enable Australian companies to use eCommerce for export are identified as: improvements in the infrastructure on which eCommerce depends; the provision of consolidated, impartial information and advice about the use of eCommerce for export; and training and skills development to facilitate the implementation of eCommerce for export.
机译:本文报告了对19家成功利用电子商务发展或增强其出口能力的澳大利亚中小企业的探索性研究。该研究的目的是确定成功的采用过程和使用电子商务进行出口的障碍。很少有公司采用战略性和计划性方法来管理这种采用。缺乏易于访问和可信赖的信息和建议是造成这种情况的部分原因。该研究确定了电子商务出口发展的许多其他障碍,包括基础设施和技术缺陷,缺乏意识和专业知识,银行和金融问题以及与出口目的地的实际联系问题。可以使澳大利亚公司最有可能使用电子商务进行出口的发展被确定为:改进了电子商务所依赖的基础架构;提供有关使用电子商务进行出口的综合,公正的信息和建议;培训和技能开发,以促进出口电子商务的实施。

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