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An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies

机译：关于在马来西亚保险公司中实施移动客户关系管理（M-CRM）所面临的潜在挑战的实证研究

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作者
Prabagaran Baskeren;
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年度 2012
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原文格式 PDF
正文语种 en
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2. Mobile customer relationship management: underlying issues and challenges [J] . Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Business process management journal . 2007,第6期

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3. The relationship between attitude toward using and customer satisfaction with mobile application services - An empirical study from the life insurance industry [J] . Chen-Ying Lee, Chih-Hsuan Tsao, Wan-Chuan Chang Journal of Enterprise Information Management . 2015,第5期

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4. Social Customer Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies [C] . Ashish K. Rathore, Sakshi Shioramwar, P. Vigneswara Ilavarasan IFIP WG 6.11 conference on e-business, e-services, and e-society . 2016

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5. The impact of leadership roles in relation to customer retention: An analysis of the relationship between insurance agency customers and insurance agency management. [D] . Duru, Chika Ebenezer. 2006

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6. An Empirical Study on the Equity Performance of Chinas Health Insurance Companies During the COVID-19 Pandemic—Based on Cases of Dominant Listed Companies [O] . Rendao Ye, Na An, Yichen Xie, 2021

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7. Effect of Customer Relationship Management Systems on Customer Retention in Life Insurance Companies in Kenya (A Case Study of British American Insurance Company (k) ltd) [O] . Wangondu Geofrey N 2013

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An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies

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