The need has arises towards the consideration of individual difference includes their learning styles, learning orientations, preferences and needs in learning to let learners engage in and responsible for their own learning, retain information longer, apply the knowledge more effectively, have positive attitudes towards the subject, have more interest in learning materials, score higher and have high intrinsic motivation level. As regard to the importance of individual differences, Martinez [8] has grounded Intentional Learning Theory that covered individual aspects of cognitive, intention, social and emotion. Therefore, a personalized learning website will be developed by referring to the theory in order to overcome problems in the topic of Fractions for thirteen years old students. Learners’ interactions on the website will be investigated to identify the features of the website that affect learners’ achievements and motivation, and help in overcoming problems in Fractions. One-group pre-test – post-test design of pre-experimental research design will be used in this research. In addition, ADDIE Model is the model that will be referred to conduct this research. Data analysis methods that will be involved are pattern of interaction analysis, motivation factors analysis, observation, interviews and database analysis.
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