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The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?

机译：品牌网站的品牌影响：新闻通讯和消费者杂志是否具有调节作用？

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1. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role? [J] . BRIGITTE MUELLER, LAURENT FLORES, MERIEM AGREBI, Journal of advertising research . 2008,第3期

机译：品牌网站对品牌的影响：时事通讯和消费者杂志是否起着调节作用？
2. The Effect of Brand Credibility on Consumersâ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image [J] . Xuehua Wanga, Zhilin Yangb Journal of Global Marketing . 2010,第3期

机译：新兴经济体中品牌信誉对消费者品牌购买意愿的影响：品牌意识和品牌形象的调节作用
3. Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy [J] . S. Sreejesh Theoretical Economics Letters . 2015,第2期

机译：消费者对品牌渴望的感知及其对支付溢价意图的影响：品牌嫉妒的调节作用
4. Effect of Business Cycles on Consumers'Reliance on Brands: Moderating Role of Brand and Product Characteristics [C] . Koushyar Rajavi, Tarun Kushwaha, Jan-Benedict Steenkamp AMA Summer Academic Conference . 2020

机译：商业周期对消费者对品牌的影响：品牌和产品特征的适度作用
5. Exploring the Impact of Product Similarity and Price on Brand Management Outcomes of Junior Imitations and Traditional Senior Luxury Brands: The Moderating Roles of Consumer Characteristics [D] . Vogel, Areti Tsitsakis. 2017

机译：探索产品相似性和价格对初级模仿和传统高级奢侈品牌的品牌管理结果的影响：消费者特征的调节作用
6. The Reach and Impact of Direct Marketing via Brand Websites of Moist Snuff [O] . David S. Timberlake, Tim A. Bruckner, Vyvian Ngo, -1

机译：湿鼻烟品牌网站直接营销的影响力
7. The branding Impact of Brand Websites: Do newsletters and consumer magazines have a moderating role? [O] . Flores Laurent, Muller Meriem Agrebi Jean-Louis Chandon Brigitte 2008

机译：品牌网站的品牌影响：新闻通讯和消费类杂志是否起到了调节作用？

The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?

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