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The Study of the Effects of Strategic Orientations and Marketing Capabilities on Marketing Unit Performance (Case study: Petrochemical Industry)

机译：战略定位和营销能力对营销单位绩效的影响研究（案例研究：石化行业）

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作者
Mohammad Reza Dalvi; Fariddeddin Allameh Haery; Jalal Sharifi;
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年度 2015
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The Study of the Effects of Strategic Orientations and Marketing Capabilities on Marketing Unit Performance (Case study: Petrochemical Industry)

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