A Review of the Foreign Market Entry Research Approach

摘要

Foreign market entry analyses are important research fields not only in international management, but also in international marketing. There are two categories of foreign market entry analyses. One is used to explain entry modes. It includes (1) a 'modes of foreign market entry' model (MFME model) and (2) a 'process of internationalization' model (POI model). The other is used to explain the relationship between entry modes and marketing activities. This is the foreign market entry model created by Professor S. Takeda. In this paper I will examine each model and indicate my framework for analyzing foreign market entry. My conclusion is that an analysis from both the view point of the marketing dimension and the non-marketing dimension will be needed to analyze foreign market entry.