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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

机译：是什么让消费者愿意为私人品牌支付国家品牌的价格？

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Harald J. Van Heerde; Inge Geyskens;
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年度 2015
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1. What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? [J] . JAN-BENEDICT E.M. STEENKAMP, HARALD J. VAN HEERDE, INGE GEYSKENS Journal of marketing research . 2010,第6期

机译：是什么让消费者愿意为民族品牌支付高于专有品牌的价格？
2. Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan [J] . Julian Ming-Sung Cheng, Lily Shui-Lien Chen, Julia Ying-Chao Lin, Journal of Product & Brand Management . 2007,第6期

机译：消费者是否意识到国家品牌，国际自有品牌和本地自有品牌之间的差异？台湾案
3. Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands [J] . Gizem Hoekelekli, Lien Lamey, Frank Verboven Journal of retailing and consumer services . 2017,第May期

机译：自有品牌产品线激增和自有品牌等级定价：自有品牌与民族品牌之间竞争的新维度
4. Which Price Is Best? The Impact of Pricing on Consumer Decision-Making and Evaluations of Premium Private Labeled Brands [C] . Katharina-Maria Fonferek, Sascha Steinmann, Hanna Schramm-Klein AMA Wenter Marketing Educators Conference . 2014

机译：哪个价格最好？定价对消费者决策和评估高级私人标签品牌的影响
5. Can imitation by private-label brands benefit consumers and national brands? A processing fluency perspective [D] . Kelting, Katherine Hahl 2011

机译：自有品牌的模仿能否使消费者和民族品牌受益？处理流利度的观点
6. Factors Forming the Consumers’ Willingness to Pay a Price Premium for Ecological Goods in Ukraine [O] . Anatolii Kucher, Maria Hełdak, Lesia Kucher, 2019

机译：构成乌克兰消费者愿意为乌克兰的生态商品支付价格溢价的因素
7. What makes consumers willing to pay a price premium for national brands over private labels? [O] . Steenkamp Jan-Benedict E.M., van Heerde Harald J., Geyskens Inge 2010

机译：是什么让消费者愿意为民族品牌付出比自有品牌更高的价格呢？

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

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