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Marketing and operations management: an integrated approach to new ways of delivering value

机译：营销和运营管理：采用新方法实现价值的综合方法

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David Walters;
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年度 1999
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2. Healthcare Customer Relationship Management: Marketing Process Deliverable Approach [J] . Marcu Roxana, Popescu Dan Studies in Informatics and Control . 2020,第3期

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3. Effective Design of Products/Services: An approach Based on Integration of Marketing and Operations management Decisions [J] . Rohit Verma, Gary M.Thompos, William L.Moore Decision Sciences . 2001,第1期

机译：产品/服务的有效设计：一种基于营销和运营管理决策整合的方法
4. Tactical brand management (TBM): An engineering approach to successfully executing marketing deliverables for vehicle programs [C] . Keith A. Linton SAE International Congress and Exposition . 2000

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5. The Marketing/Operations Management Interface: Toward a Science of Delivering Value. [D] . Li, Shan. 2010

机译：营销/运营管理界面：迈向创造价值的科学。
6. Increasing safer sexual behavior among Lao kathoy through an integrated social marketing approach [O] . Kim Longfield, Xouchai Panyanouvong, Judy Chen, 2011

机译：通过综合的社会营销方法在老挝Kathoy中提高安全性行为
7. Sichuan,China United Cement integrated of the Department of Operation Management District Marketing strategy planning [O] . 张子斌 2013

机译：中国四川联合水泥经营部综合管理区市场营销战略策划

Marketing and operations management: an integrated approach to new ways of delivering value

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