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Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms

机译：双语广告中的语言选择：跨国公司与本地公司的不对称效应

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Aradhna Krishna; Aradhna Krishna Is Isadore; Leon Winkelman; Professor Marketing;
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年度 2014
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1. Language Choice In Advertising To Bilinguals: Asymmetric Effects For Multinationals Versus Local Firms [J] . ARADHNA KRISHNA, ROHINI AHLUWALIA Journal of consumer research . 2008,第4期

机译：向双语广告的语言选择：跨国公司与本地公司的不对称效应
2. Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals [J] . Lin Ying-Ching, Wang Kai-Yu The Journal of Advertising . 2016,第1期

机译：跨国公司和本地公司广告中的语言选择：针对单语者的重新询问
3. The neural basis of free language choice in bilingual speakers: Disentangling language choice and language execution [J] . Reverberi Carlo, Kuhlen Anna K., Seyed-Allaei Shima, NeuroImage . 2018,第期

机译：双语演讲者自由语言选择的神经基础：解开语言选择和语言执行
4. Perceptions of Cultural Sensitivity through Language Choice in Online Advertising: The Effects of Medium and Gender [C] . Melissa M. Bishop, Samar Baqer, Sandra C. Henderson 12th Americas Conference on Information Systems(AMCIS 2006) vol.3 . 2006

机译：在线广告中通过语言选择对文化敏感性的感知：媒介和性别的影响
5. The Effects of Transitional Bilingual Education Versus Structured English Immersion Instructional Models on English Language Development as Measured By the California English Language Development Test. [D] . Coletti, Shannon Lee. 2012

机译：过渡式双语教育与结构化的英语浸入式教学模型对英语语言发展的影响（通过加利福尼亚英语语言发展测试来衡量）。
6. Bilingual Language Switching in the Laboratory versus in the Wild: The Spatiotemporal Dynamics of Adaptive Language Control [O] . Esti Blanco-Elorrieta, Liina Pylkkänen 2017

机译：实验室与野外的双语切换：自适应语言控制的时空动态
7. Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms [O] . Aradhna Krishna, Rohini Ahluwalia 100

机译：双语广告中的语言选择：跨国公司与本地公司的不对称效应

Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms

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