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Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

机译：建模付费搜索广告的间接效果：哪些关键字可以带来更多的未来访问量？

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Oliver J. Rutz; Michael Trusov; Randolph E. Bucklin;
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年度 2009
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1. Modeling Indirect Effects of Paid Search Advertising:Which Keywords Lead to More Future Visits? [J] . Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin Marketing Science . 2011,第4期

机译：建模付费搜索广告的间接效果：哪些关键字可以带来更多的未来访问量？
2. A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising [J] . OLIVER J. RUTZ, RANDOLPH E. BUCKLIN, GARRETT P. SONNIER Journal of marketing research . 2012,第3期

机译：潜在工具变量方法在付费搜索广告中关键字转换建模
3. Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales [J] . Journal of the Academy of Marketing Science . 2019,第6期

机译：移动搜索与在线搜索：付费搜索关键字对直接和间接销售的不同影响
4. Research on Spillover Effect of Paid Search Advertising Channels [C] . Chaofan Yang, Li Li, Ruibo Yao Wuhan international conference on E-business . 2019

机译：付费搜索广告渠道溢出效应研究
5. Three essays on paid search advertising. [D] . Rutz, Oliver J. 2007

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6. Exposure to ethanol leads to midfacial hypoplasia in a zebrafish model of FASD via indirect interactions with the Shh pathway [O] . Alfire Sidik, Groves Dixon, Desire M. Buckley, 2021

机译：通过与嘘通路的间接相互作用暴露于乙醇导致FASD的斑马鱼模型中的中期发育性
7. A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising [O] . Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier, 2010

机译：一种潜在的工具变量模型，用于付费搜索广告中的关键字转换

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

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