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5 Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?

机译：5衡量市场导向：商业营销人员和消费者营销人员之间是否有区别？

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作者
Felix T. Mavondo; Mark A. Farrell;
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年度 2011
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5 Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?

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