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Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation

机译：基于效果的展示广告分配的实时出价算法

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Ye Chen; Bo Anderson et al.;
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年度 2011
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1. A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions [J] . Srinivas Tunuguntla, Paul R. Hoban Journal of marketing research . 2021,第1期

机译：用于实时显示广告拍卖的近最佳竞标策略
2. Bid-Aware Active Learning in Real-Time Bidding for Display Advertising [J] . Liu Shuhao, Yu Yong Quality Control, Transactions . 2020,第期

机译：出价意识到显示广告的实时竞标中的主动学习
3. An expected win rate-based real-time bidding strategy for branding campaigns on display advertising [J] . Shih Wen-Yueh, Huang Jiun-Long Knowledge and information systems . 2019,第3期

机译：基于预期的赢得率的展示广告广告竞选的实时竞标策略
4. Real-Time Bidding Based Display Advertising: Mechanisms and Algorithms [C] . Jun Wang, Shuai Yuan, Weinan Zhang European conference on information retrieval research . 2016

机译：基于实时出价的展示广告：机制和算法
5. Stereoscopic head-tracked displays: Analysis and development of display algorithms. [D] . Wartell, Zachary Justin. 2001

机译：立体头部跟踪显示器：显示算法的分析和开发。
6. An algorithm for calculating exam quality as a basis for performance-based allocation of funds at medical schools [O] . Timo Kirschstein, Alexander Wolters, Jan-Hendrik Lenz, 2016

机译：一种计算考试质量的算法作为基于绩效的医学院校资金分配的基础
7. Bidding for Representative Allocations for Display Advertising [O] . Ghosh, Arpita, McAfee, Preston, Papineni, Kishore, 2009

机译：竞标展示广告的代表性分配

Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation

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