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Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands

机译：用差异化的品牌转移排斥和保护包容：自尊心对差异化品牌的依恋的调节作用

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Loughran Dommer; Vanitha Swaminathan; Rohini Ahluwalia; Sara Loughran Dommer;
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年度 2013
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1. Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands [J] . SARA LOUGHRAN DOMMER, VANITHA SWAMINATHAN, ROHINI AHLUWALIA Journal of consumer research . 2013,第4期

机译：用差异化的品牌转移排斥和保护包容：自尊心对差异化品牌的依恋的调节作用
2. The Research of Status’s Influence on Consumers’ Self-Brand Connection with Luxury Brands: Moderating Role of Self-Esteem and Vanity* [J] . Sheng-Hong Ye, Xiao-Ting Liu, Sheng-Yu Shi Open Journal of Business and Management . 2015,第1期

机译：身份对消费者与奢侈品牌的自我品牌联系的影响研究：自尊和虚荣心的调节作用*
3. Differentiated brand experience in brand parity through branded branding strategy [J] . Mahabubur Rahman Journal of Strategic Marketing . 2014,第7期

机译：通过品牌品牌战略在品牌均等方面差异化品牌体验
4. The Fighter and the Caregiver: Brands that Help Individuals with Self-Esteem and Social Exclusion Threats [C] . Aulona Ulqinaku, Gulen Sarial-Abi, Jeff Inman AMA Winter Academic Conference . 2019

机译：战斗机和护理人员：品牌帮助个人具有自尊和社会排斥威胁
5. Luxury Fashion Brands: How Brand Personality, Mediated by Perceived Brand Luxury, and Moderated by Brand Experience, Contributes to Brand Equity [D] . Jia, Han. 2017

机译：奢侈时尚品牌：如何繁体人格，被感知品牌奢侈品的人格，并受品牌体验的主持，有助于品牌股权
6. Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model [O] . Faheem Gul Gilal, Jian Zhang, Naeem Gul Gilal, 2018

机译：父母的品牌热情与孩子的品牌热情之间的联系：适度的调解中介模型
7. Moderating role of brand attachment in brand crisis. To what extent does brand attachment affect purchase intention in brand crisis: a study based on Apple’s crisis in China. [O] . Shestakov Anton Alexandrovich 2012

机译：品牌依恋在品牌危机中的调节作用。品牌依恋在多大程度上影响了品牌危机中的购买意愿：一项基于苹果在中国的危机的研究。

Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands

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