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Personalized interactive tv advertising: The imedia business model

机译：个性化互动电视广告：imedia商业模式

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K. Pramataris; D. Papakyriakopoulos; G. Lekakos; N. Mylonopoulos; Katherine C. Pramataris; Papakiriakopoulos A. Dimitris;
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1. A distributed platform for personalized advertising in digital interactive TV environments [J] . Erast Athanasiadis, Sarandis Mitropoulos Journal of systems and software . 2010,第8期

机译：用于数字交互式电视环境中的个性化广告的分布式平台
2. Interacting TV viewers: a case of empirical agent-based modeling and simulation for business application [J] . Makoto Mizuno, Naoki Nishiyama Advances in complex systems . 2003,第3期

机译：互动电视观众：基于经验代理的业务应用建模和仿真案例
3. A Model for Predicting Advertising Quality As a Key to Driving Sales Growth How Television Advertising Quality Affected McDonald's Sales Growth Over Six Years [J] . Young Charles, Page Adam Journal of advertising research . 2014,第4期

机译：广告质量预测模型是推动销售增长的关键因素电视广告质量如何影响麦当劳六年来的销售增长
4. SPONTANEOUS AND PERSONALIZED ADVERTISING THROUGH MPEG-7 MARKUP AND SEMANTIC REASONING - Exploring New Ways for Publicity and Marketing over Interactive Digital TV [C] . Martin Lopez-Nores, Jose J. Pazos-Arias, Jorge Garcia-Duque, International Joint Conference on e-Business and Telecommunications . 2007

机译：通过MPEG-7标记和语义推理自发和个性化广告 - 探索互动数字电视的宣传和营销的新方法
5. Determinants of the impact of new advertising formats of interactive digital television advertiser and consumer perspectives. [D] . Cauberghe, Veroline. 2008

机译：交互式数字电视广告商的新广告格式的影响和消费者观点的决定因素。
6. Personalized Medicine: Challenging Pharmaceutical and Diagnostic Company Business Models [O] . Joseph Ferrara 1998

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7. Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: a survey [O] . Sarif Siti Mahfuzah, Che Omar Azizah, Shiratuddin Norshuhada 2016

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