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Hospitality cobranding : an experimental investigation of enhancement and erosion in consumer-based brand equity

机译：酒店联合品牌：基于消费者的品牌资产增强和侵蚀的实验研究

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School of Hotel and Tourism Management

机译：酒店及旅游管理学院

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作者
Tasci ADA; Guillet BD;
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年度 2016
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原文格式 PDF
正文语种 eng
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1. Applying consumer-based consumer-based brand equity in luxury hotel branding [J] . Liu Matthew Tingchi, Wong Ipkin Anthony, Tseng Ting-Hsiang, Journal of Business Research . 2017 ,第deca期

机译：将基于消费者的基于消费者的品牌资产应用于豪华酒店品牌
2. How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? [J] . Datta Hannes, Ailawadi Kusum L., van Heerde Harald J. Journal of Marketing . 2017 ,第3期

机译：以消费者为基础的品牌资产与以销售为基础的品牌资产和营销混合响应的匹配程度如何？
3. A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands [J] . Cifci Sertac, Ekinci Yuksel, Whyatt Georgina, Journal of Business Research . 2016 ,第9期

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4. The Path from Consumer-Based Brand Authenticity to Consumer-Based Brand Equity: The Mediating Role of Brand Identity [C] . Riccardo Rialti, Maria Carmen Laudano, Lamberto Zollo AMA Summer Academic Conference . 2018

机译：基于消费者的品牌真实性的路径，以消费者为基础的品牌股权：品牌标识的调解作用
5. Brand equity and college athletics: Investigating the effects of brand uncertainty situations on consumer-based brand equity. [D] . Higgins, Julie A. 2006

机译：品牌资产和大学运动：调查品牌不确定性情况对基于消费者的品牌资产的影响。
6. Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity [O] . Yuke Meng, Muhammad Waseem Bari 2019

机译：用于数字设备和消费者品牌股权的3D印刷配件的设计看法
7. It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products [O] . School of Tourism Recreation and Sport Management University of Florida Gainesville FL 32611 USA ( host institution ), Tasci Asli D.A. ( UF author ), Denizci Guillet Basak ( author ) 2011

机译：它会影响，但不会影响：关于联合品牌对酒店产品基于消费者的品牌资产的转移效应的准实验

Hospitality cobranding : an experimental investigation of enhancement and erosion in consumer-based brand equity

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