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Successful and unsuccessful film tourism destinations: From the perspective of korean local residents' perceptions of film tourism impacts

机译:成功和失败的电影旅游目的地:从韩国当地居民对电影旅游影响的认识来看

摘要

This study has empirically examined the influence of both successful and unsuccessful film tourism destinations on the local residents' perceptions of film tourism impacts. It was contextualized in seven film tourism destinations in South Korea associated with popular Korean films and TV dramas. An impact scale comprising 24 tourism impact items was adopted and modified from previous studies on residents' perceptions of the economic, sociocultural, and environmental impacts of tourism. It was found that the majority of residents perceived the impacts of film tourism positively, particularly for those related to the positive sociocultural life and positive economic impacts (e.g., improvement of community's image, improvement of local residents' quality of life, and additional opportunity for cultural experience). The findings of the article also confirmed that there were statistically significant differences between successful and unsuccessful film tourism destinations, regarding their residents' perceptions towards film tourism impacts. Important practical implications for destination stakeholders and marketers are offered in relation to a better understanding of film tourism phenomena and local residents' perceptions towards their impacts. This will lead to more sustainable film tourism planning and development. ? 2015 Cognizant Comm. Corp.
机译:这项研究从经验上考察了成功和不成功的电影旅游目的地对当地居民对电影旅游影响的感知的影响。在与韩国流行的电影和电视剧相关的韩国七个电影旅游目的地中,对它进行了情境化。采纳了包括24个旅游业影响项目的影响力量表,并根据先前关于居民对旅游业的经济,社会文化和环境影响的感知的研究进行了修改。研究发现,大多数居民对电影旅游产生了积极的影响,特别是对于与积极的社会文化生活和积极的经济影响有关的影响(例如,改善社区形象,改善当地居民的生活质量以及更多的机会)。文化体验)。文章的研究结果还证实,就其居民对电影旅游影响的看法而言,成功和失败的电影旅游目的地之间在统计上存在显着差异。对于更好地了解电影旅游现象和当地居民对其影响的看法,对目的地利益相关者和营销者具有重要的实际意义。这将导致更加可持续的电影旅游规划和发展。 ? 2015 Cognizant Comm。公司

著录项

  • 作者

    Yoon Y; Kim S;

  • 作者单位
  • 年度 2015
  • 总页数
  • 原文格式 PDF
  • 正文语种 eng
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