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Why do firms enter a new product market? A two-dimensional framework for market entry motivation and behavior

机译：企业为什么要进入新产品市场？进入市场动机和行为的二维框架

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This special issue on “Product Developmentand Performance in the Global Environment”includes a selection of papers presented at the 2012 Global Marketing Conference in Seoul.

机译：本期《全球环境下的产品开发和性能》特刊包括在首尔举行的2012年全球营销会议上发表的论文选集。

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作者
Kim N; Min S; Chaiy S;
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年度 2015
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原文格式 PDF
正文语种 eng
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专利

1. Why Do Firms Enter a New Product Market? A Two-Dimensional Framework for Market Entry Motivation and Behavior [J] . Kim Namwoon, Min Sungwook, Chaiy Seoil Journal of product innovation management . 2015,第2期

机译：企业为什么要进入新产品市场？进入市场动机和行为的二维框架
2. Do low-quality products affect high-quality entry? Multiproduct firms and nonstop entry in airline markets [J] . Abe Dunn International journal of industrial organization . 2008,第5期

机译：低质量的产品会影响高质量的进入吗？多产品公司和航空市场的不间断进入
3. Product market competition, market munificence and firms' unethical behavior [J] . Yuan Jingbo, Zhou Zhimin, Zhou Nan, Chinese Management Studies . 2019,第2期

机译：产品市场竞争，市场优势和企业的不道德行为
4. FROM ORGANIC CULTURES TO FIRM PERFORMANCE: THE ROLE OF MARKET RESPONSIVENESS AND PRODUCT STRATEGY CHANGE IN EMERGING MARKETS [C] . Yinghong (Susan) Wei, Ruby P. Lee, Saeed Samiee AMA Winter Educators' Conference . 2012

机译：从有机培养到坚定的绩效：市场响应能力和产品策略在新兴市场的作用
5. Firms' decisions to enter a market of highly differentiated products: Apparel industry and New York Fashion Week. [D] . Katagiri, Yoko. 2016

机译：公司进入高差异化产品市场的决定：服装行业和纽约时装周。
6. How does capital structure change product-market competitiveness? Evidence from Chinese firms [O] . Li Li, Zixuan Wang -1

机译：资本结构如何改变产品市场竞争力？来自中国公司的证据
7. SME internationalization: motivations to internationalize and influential factors on entry mode choice. Case study of two Norwegian ship equipment manufacturers that have entered chinese market [O] . Wu Jiaping 2015

机译：中小企业国际化：国际化的动机和影响进入模式选择的因素。两家进入中国市场的挪威船舶设备制造商的案例研究
8. Do Low-Quality Products Affect High-Quality Entry. Multiproduct Firms and Nonstop Entry in Airline Markets. Economic Analysis Group Discussion Paper [R] . Dunn, A. 2007

机译：低质量产品是否会影响高质量的产品。多产品公司和航空公司市场的不间断进入。经济分析小组讨论文件

Why do firms enter a new product market? A two-dimensional framework for market entry motivation and behavior

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