The paper presents a study on business micro-location behaviour as well as correspondingfactors of influence, conducted in two metropolitan areas, Bucharest-Ilfov (Romania) andGreater Porto (Portugal). By business micro-location we refer to a specific site such as abuilding or facility, accommodating a business within a small, compact geographical area(e.g. metropolitan area). At this geographical scale, the macroeconomic layer factors wereexcluded, applicable when discern between regions or countries. The factors derived fromlocation theory and previous empirical studies were surveyed, completing a cross-sectionalanalysis in order to find out the specific weights of the location factors and preferences, byregion and by industry. Based on already established firms’ feedback on location, the specificweights were granted by each industry to the main location factors, types of areas, and typesof accommodation facilities. The authors also suggested a model to integrate these resultsinto a Geographical Information System (GIS).
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