Turinio marketingo elementai ir jų įtaka paieškos reklamos paveikumui: teorinis pagrindimas ir praktinės įžvalgos

摘要

Nowadays when internet marketing is on the wave, marketing experts recognize the importance of content; content marketing becomes a new field in marketing research. This paper provides a theoretical analysis, which ends up with a theoretical model of the content marketing influence on search system advertisement. Conclusions, practical insights and future development research directions are presented as well.