Organizing for and conducting effective public affairs (PA), public diplomacy (PD), and psychological operations (PSYOPS) in support of national security objectives is a complex endeavor. In many instances, the desired psychological "effects" are contingent on the efficiency of the organizational structure conducting the programs themselves along with the development and dissemination of appropriate messages and themes. At the present, the USG's ability to influence on a global scale is deficient due to fragmented organizational structure and underdeveloped doctrine relating to strategic influence. Duplication of efforts, inconsistent themes, and the lack of a long-term, strategically focused, integrated information strategy have been inhibiting factors to American foreign policy success. This thesis will examine public diplomacy, public affairs and psychological operations, and look at how the U.S. Government (USG) has organized for and conducted strategic influence as it relates to Operation Iraqi Freedom.
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