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Development of an instrument for measuring and analyzing client satisfaction for Navy Regional Data Automation Centers

机译:为海军区域数据自动化中心开发了一种用于测量和分析客户满意度的工具

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摘要

Client satisfaction was considered to be a critical indicator of the effectiveness of the services provided by the Navy Regional Data Automation Centers (NARDACs). The purpose of this thesis was to develop the means to measure this indicator. Interviews of twenty-eight middle management clients served by NARDACs in four geographical regions within CONUS were conducted. Forty-four items that influence satisfaction were identified belonging to eight factor dimensions of the client satisfaction domain. The Likert Scale methodology was employed in the construction of the measurement instrument. The instrument was reviewed for completeness of items and logical soundness of operations by three independent groups of experts, thus achieving content validity. A client satisfaction index is formulated from data obtained with the measurement instrument. The instrument was piloted to a NARDAC site consisting of fifty-two client organizations using self-administered mail surveys. Evaluation of the instrument was performed on the scored results of twenty-six pilot respondents. The pilot results were subjected to empirical tests for construct validity and reliability. The results indicated that the instrument could be used to measure client satisfaction after further piloting on a larger (at least two hundred twenty) sample size
机译:客户满意度被认为是海军区域数据自动化中心(NARDAC)提供的服务有效性的关键指标。本文的目的是开发测量该指标的方法。在CONUS的四个地理区域对NARDAC服务的28位中层管理客户进行了访谈。确定了影响满意度的44个项目,这些项目属于客户满意度域的八个因素维度。测量仪器的构造采用了李克特量表方法。由三个独立的专家组对仪器的项目完整性和操作逻辑性进行了审查,从而确保了内容的有效性。根据使用测量仪器获得的数据制定客户满意度指数。该工具通过自我管理的邮件调查被试探到由52个客户组织组成的NARDAC站点。该仪器的评估是根据26位试点受访者的评分结果进行的。初步结果接受了结构有效性和可靠性的经验测试。结果表明,该仪器可用于在更大(至少220个)样本量上进行进一步试点之后测量客户满意度

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