This thesis identifies inefficiencies in the ordering and selling practices of the NPS Bookstore and makes recommendations for improvement. Additionally, this thesis determines whether the NPS Bookstore provides a reasonable price to the students when compared to other college and university bookstores. It identifies whether or not the NPS Bookstore is meeting the needs of the students, faculty and staff and provides recommendations for improvement. If implemented, the recommendations will lead to improved efficiency and customer service of the Bookstore resulting in increased profitability for the Navy Exchange and improved Quality of Life for students, faculty and staff.
展开▼