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Online music streaming services: what motivates consumers' intention to go premium?: a study of the factors that may influence the intention to adopt music as a service

机译：在线音乐流媒体服务：是什么促使消费者有意购买优质音乐？：对可能影响采用音乐即服务意图的因素的研究

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Dissertação de mestrado em Marketing e Estratégia

机译：市场营销与战略硕士学位

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Barros Filipa Figueiredo;
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年度 2017
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正文语种 eng
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1. Factors influencing online music purchase intention in Taiwan: An empirical study based on the value-intention framework [J] . Ching-Wen Chu, Hsi-Peng Lu Internet Research: Electronic Networking Applications and Policy . 2007,第2期

机译：台湾在线音乐购买意愿的影响因素：基于价值意图框架的实证研究
2. Mdelling Factors Influencing Early Adopters' Purchase Intention Towards Online Music [J] . Norazah Mohd Suki International journal of technology and human interaction . 2011,第4期

机译：影响早期采用者对在线音乐的购买意愿的建模因素
3. Drivers and deterrents of music streaming services purchase intention [J] . Teresa Fernandes, João Guerra International Journal of Electronic Business . 2019,第1期

机译：音乐流媒体服务购买意向的驱动力和威慑力
4. Factors influencing consumer intention to adopt Consumer Health Informatics applications an empirical study in Malaysia [C] . Sharanie Banu Krishnan, Jaspaljeet Singh Dhillon, Christof Lutteroth IEEE Student Conference on Research and Development . 2015

机译：影响消费者采用消费者健康信息学应用程序意愿的因素在马来西亚的一项实证研究
5. The consumer online music decision-making process: Factors driving purchase intention of digital music services. [D] . Sarmazian, Raffi. 2006

机译：消费者在线音乐决策过程：驱动数字音乐服务购买意愿的因素。
6. Using the Theory of Planned Behavior to Understand Factors Influencing South Asian Consumers’ Intention to Seek Pharmacist-Provided Medication Therapy Management Services [O] . Shaquib Al Hasan, Jagannath Mohan Muzumdar, Rajesh Nayak, 2019

机译：使用计划行为理论了解影响南亚消费者寻求药剂师提供的药物治疗管理服务意图的因素
7. Consumers' intentions to subscribe to music streaming services [O] . Helkkula Aapeli 2016

机译：消费者订阅音乐流媒体服务的意图

Online music streaming services: what motivates consumers' intention to go premium?: a study of the factors that may influence the intention to adopt music as a service

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