O emergir das revistas de moda : a revista Happy Woman : um estudo de caso

摘要

Nowadays the fashion communication emerges in another support different from the printed one, namely the internet. Spite this new way of communication there is still a market for the fashion journals. In 2006 a new journal appears in Portugal- “Happy Woman”-. The aim of this work was to determine if “Happy Woman“ journal communicate a fashion message among their readers. In order to achieved the objective purposed a survey was carried out among fashion and communication students The data analysis leads us to conclude that 82% of the inquiries considered that “Happy Woman” journal has a good fashion communication message and the fashion students are the ones that mainly read this journal read.