Homens : os novos consumidores de moda

摘要

The fashion, clothing and cult of appearanceare issues that prevail today in modern society, but how men are inserted in this context? What are the achievements and the prejudices which still haunt the Portuguese and Brazilians men? And the work clothing, does it bring confort? Is the image consulting a way? This are a fewquestions wich sought to unravel in a comparative research between Portuguese and Brazilians men. The main results obtained show that, despite some peculiarities, there is no statistically significant differences between Portuguese andBrazilians men with regard to the conduct of fashion. Men, in general, shows some confident, wich get materializes in the act of feeling comfortable witf the clothes the they wearand the penchant to spend in clothes, always attentive to his image. The professional support is still a controversial issue, with little acceptance and valorization in the male universe.