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Radio mobility in the digital era: interactivity, participation and content share possibilities in Iberian broadcasters

机译:数字时代的无线电移动性:伊比利亚广播公司的互动性,参与性和内容共享的可能性

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摘要

In the context of the scientific research into radio, recent years have encouraged manytheories about the meaning of a post-radio (Oliveira & Portela, 2011), thus enlisting several parametersregarding the inclusion of contemporary radio in the digital and online environments.This digital migration has led to the development of mobile applications for radio, broadeningthe communicative potential of audiences (Aguado, Feijoo & Martínez, 2013), as well as promotingconvergence of interactive content among listeners-users. Aware of this opportunity, themain broadcasters in Spain and Portugal have broadened their radiophonic scope to the mobileplatform, especially geared towards smartphones through the development of mobile applications,commonly known as apps (Cerezo, 2010). As a symbol of a culture in permanent changing,smartphones not only provide greater easiness in terms of access and interaction, but also affordlarger opportunities for disseminating content among audiences, a phenomenon that somestudies have labelled as user distributed content (Villi, 2012). This article presents an exploratoryanalysis of the current policies of the main Spanish and Portuguese radio broadcasters regardingmobile applications, evaluating the different levels of interaction and participation in these platforms.This observation led to the conclusion, among other findings, that the mobile platformrepresents a supplementary channel for traditional FM radio, rather than a new medium with itsown language and expression.
机译:在无线电科学研究的背景下,近年来鼓励了许多有关后无线电意义的理论(Oliveira&Portela,2011),因此列举了有关将现代无线电纳入数字和在线环境的几个参数。促成了无线电移动应用程序的开发,拓宽了观众的交流潜力(Aguado,Feijoo和Martínez,2013年),并促进了听众与用户之间互动内容的融合。意识到这一机会,西班牙和葡萄牙的主要广播公司已将其无线电范围扩大到了移动平台,尤其是通过开发移动应用程序(通常称为应用程序)来面向智能手机(Cerezo,2010年)。作为不断变化的文化的象征,智能手机不仅在访问和交互方面提供了更大的便利,而且为在观众之间传播内容提供了更大的机会,这一现象被某些研究标记为用户分发的内容(Villi,2012年)。本文对西班牙和葡萄牙主要广播电台在移动应用方面的现行政策进行了探索性分析,评估了这些平台之间互动和参与的不同水平,这一观察结果得出以下结论:移动平台代表一种补充渠道适用于传统FM广播,而不是具有自己的语言和表达方式的新媒体。

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