Indian Agriculture has made tremendous progress in the last half century by augmenting the food grain production.udThe Indian Agricultural Extension system had played a significant role in transfer of production technologies from the research stations to the farming community. Though the production has been enhanced, not so much bothered aboutudremunerative prices of agricultural products due to several constraints at various levels. Active participation of farmers in marketing of their produce through an organized system has become a necessary in the context of globalization and liberalization of economy. The Indian farmers have to transform themselves from mere Producers- Sellers in the domestic markets to Producers cum Sellers in a wider market so as to realize best returns for their efforts, risks and investments. Farmers need to know the marketing information and strategies to make their production system market oriented. On the other hand, entire Indian Agricultural Extension system needs to be oriented with knowledge and skills related to marketing. Information technology (IT) has connected the world globally and is now changing our lifestyle and social consciousness dynamically. For the last two decades it has emerged as a best tool for global information sharing and mutual communication. It has made its impact in every fields of life from medicine to agriculture
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