Five minutes with Andrew Herbert: “The social scientists we could do business with were those who grounded their ideas through field studies, cultural probes and social data”.

摘要

Part of PPG’s Impact of Social Sciences project focuses on how academic research in the social sciences influences decision-makers in business, government and civil society. Rebecca Mann talked to Andrew Herbert OBE, former Chairman of Microsoft Research. He explains the value that social scientists can bring to industrial research organisations.