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Big data driven customer insights for SMEs in redistributed manufacturing

机译:大数据驱动中小型企业在分布式制造中的客户见解

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摘要

Redistributed manufacturing (RdM) refers to manufacturing business models, strategies, systems and technologies that change the economicsudand organization of manufacturing, particularly related to location and scale. Small-scale manufacturing has the potential to help tailor productsudto satisfy the specific needs of consumers different in terms of geographical location, cultural roots, improve sustainability and drive the societyudtowards circular economy. While RdM has the great potential to deliver this, currently, very little has been understood on how RdM could helpudSMEs for gaining economic benefits due to the constraint of their business model, lack of understanding on customers, limited resourceudcommitment on R&D, marketing and sales, supply chain integration, etc. Similarly user-driven design and customer-insights delivered throughud‘big data’ analytics has the potentially to be highly beneficial for manufacturing SME and little is known of how they can be combined with RdMudto benefit SMEs. Hence, they may impose risks on the business and operation of SMEs should poor choices be made or systems be implementedudbadly. The economic importance of SMEs within the UK and Europe is long established with manufacturing SMEs accounting for 60% of alludprivate sector jobs in the UK. Within the European Union the overwhelming majority of companies (trading in the non-financial sectors) wereudSMEs (99.8%), employing 89.7 million people (67.1% of the workforce). This paper reports some of the results of an initial exploratory surveyudof manufacturing SMEs within the United Kingdom. Focusing on their background and status, and their current understanding and interests inudRdM, big customer analytics and related topics.
机译:重新分配制造(RdM)是指制造业务模型,策略,系统和技术,它们会改变制造的经济 udand组织,特别是与位置和规模有关。小规模制造有潜力帮助定制产品以满足不同地理位置,文化渊源,满足可持续性需求并推动社会向循环经济发展的消费者的特定需求。尽管RdM具有实现此目标的巨大潜力,但由于其业务模式的局限性,对客户的了解不足,对研发的资源有限/承诺,RdM如何帮助udSME获得经济利益的了解很少。类似地,通过“大数据”分析提供的用户驱动的设计和客户见解可能对制造中小型企业非常有利,而如何将它们与RdM结合的知之甚少 ud使中小企业受益。因此,如果选择不当或系统实施不当,它们可能会给中小企业的业务和运营带来风险。长期以来,中小型企业在英国和欧洲的经济重要性已经确立,其中制造业中小型企业占英国全部私营部门工作的60%。在欧盟内部,绝大多数公司(非金融行业)是udSME(99.8%),雇用了8,970万人(占劳动力的67.1%)。本文报告了对英国制造业SME的初步探索性调查结果。关注他们的背景和地位,以及他们对 udRdM,大客户分析和相关主题的当前理解和兴趣。

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