Bringing self-publishing services to corporate clients: A business development feasibility study

摘要

This report aims to evaluate the feasibility of Page Two Strategy’s (Page Two) proposed venture to expand the reach of their self-publishing services to new corporate clients in a service offering called Corporate Publishing Consulting (CPC). The evaluation is based on information provided by Page Two principals Finkelstein and White throughout various discussions. Chapter one outlines Page Two’s existing business model, as it relates to corporate clients, and breaks down the company’s unique service structure. Chapter two evaluates Page Two’s tangible and intangible company resources, and analyzes the strengths and weaknesses of CPC, and its expansion. Chapter three discusses the external market factors that drive and challenge the expansion of CPC. Chapter four outlines Page Two’s current operations model—how they attract clients and the process through which they complete a self-publishing project—in order to determine how the expansion of CPC might affect operations.