LEVERAGING BIG DATA FOR SUSTAINED COMPETITIVE ADVANTAGE; A STRATEGIC ANALYSIS OF A FINANCIAL SOFTWARE COMPANY

摘要

This paper is a strategic analysis of Dataphile, a financial software company located in Vancouver, British Columbia. The purpose of this paper is to investigate Dataphile and present strategic options on how it can leverage new trends for sustained competitive advantage. It conducts an external and internal analysis of the company and describes its current strategic positioning. The analysis then provides Dataphile with various strategic alternatives it could pursue and proposes a recommendation for senior management.