This paper applies a strategic analysis framework to analyze a new market opportunity for Sierra Wireless within the smart energy industry. It considers the industry value chain and competitive forces that influence the market structure to identify opportunities and challenges. The core competence-based view of the firm recognizes the existing strengths and competitive advantages that Sierra Wireless can leverage for profitable growth within the market. As different strategies are required for new and existing markets, this report identifies which of the existing competitive advantages Sierra Wireless should apply to the emerging smart energy market. Recommendations present strategy to manage, develop, and apply Sierra Wirelessu27 core competencies.
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