E-Commerce Adoption Factors and Their Implications for E-Commerce Business Strategy in Saudi Arabia

摘要

This research project provides a comprehensive overview and current perspective of e-commerce usage and adoption factors in Saudi Arabia and seeks to explain why ecommerce use is still in a relatively immature state when compared to other regions. This study examines Saudi Arabia’s infrastructure readiness for online shopping and explores Saudi consumers’ behaviour and attitudes with regard to shopping online. An online survey was conducted to elicit general perceptions of Saudi consumers, as well as more specific opinions about e-payments and perceived obstacles to online shopping. A total of 1,740 responses were received. The findings of this study are of interest to government agencies, Saudi banks, Internet entrepreneurs and established companies that wish to enter the e-commerce market in Saudi Arabia.