Company Y is a full-service environmental and engineering consultancy cost leader with a client base in British Columbia and Alberta. The firmu27s services help both public and private sector clients meet their environmental obligations under federal, provincial and municipal government legislation, regulations and programs, as well as meet industry standards, regulations, and best practice. Renewable energy, heat savings and energy efficiency initiatives that reduce greenhouse gas emissions and climate change impact are environmental sector growth areas. Despite being part of the heat and energy efficiency sector, Company Yu27s Renewable Energy division operates at a loss. This paper presents a strategic analysis of the Renewable Energy divisionu27s primary service, geoexchange, and discusses the options available to Company Yu27s management team.
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