Motif Dan Kepuasan Penggunaan Instagram(Studi Kesenjangan Antara Motif Dan Kepuasan Penggunaan Media Sosial Instagram Pada Mahasiswa Universitas Muhammadiyah Surakarta Angkatan 2013)

摘要

Social media is a used to publish the contudent like a profile, activity, or even udas a medium that gives space for communication and interaction in social udnetworking in the siber. Social media has become the bridge to build the network udof communication between personal. Through the profil, activities that was shared udby users, become for them to communicate, for example like give coment in the udphoto. udThe type of this study is quantitative research, with a comparative udapproach. The population in this study is student of UMS 2015 academic years, udsample research is 98 students and through proporsional random sampling. The udtechniques of collecting data using queudssionare. The techniques of analysis data udthis study is discrepancy analysis, or cudaption/status uploaded social media users. udThe result of this study is: (1) level and gap between motif and udgratification students of UMS social media users Instagram be seen from the udaspects of information included in miudddle category with the value of 19% gaps. ud(2) level and gap between motif and gratification student of UMS social media udusers Instagram be seen from the aspect of the identity of personal included in udmeddle category with thw value of 16% gaps. (3) level and gap between motif and udgratification student of UMS social media users Instagram be seen from the udaspect of the intagrasi and social interaction included in high category with the udvalue of 16% gaps. (4) level and gap between motif and gratification student of udUMS social media users Instagram be seen from the aspect of the entertainment udof personal included in low category with the value of 22% gaps.