A PRAGMATIC ANALYSIS OF ENGLISH SLOGAN OF SOFT DRINK PRODUCTS

摘要

This research is aimed to describe (1) the linguistics forms of English slogans, (2) the intention of English slogans of soft drink products.This research is qualitative research. The object this research is the English slogans in the forms of phrases and sentences. udThe writer takes the data from the soft drinks’ advertisement (brochure). In collecting the data, the writer uses documentation method by selecting the slogans which can be found in brochure. In finding out the linguistics forms of the slogans, the writer uses structural grammar. In describing the intentions of the slogans, the writer uses pragmatic analysis especially speech act theory.ududAfter analyzing the data, the writer finds (1) the forms of slogans consisting of noun phrase, gerund phrase, imperative sentence, declarative sentence, and interrogative sentence. (2) The intentions of the slogans are asserting, persuading, informing, and offering. (3) The most dominant of slogans are formed in noun phrase and simple declarative sentence which consist of assertionud