Strategi Humas Pemkab Boyolali Dalam Meningkatkan Citra Pemerintah Kabupaten Boyolali(Studi Deskripsi Kualitatif Media Relations Humas Pemkab Boyolali Dalam Meningkatkan Citra Pemerintah Kabupaten Boyolali)

摘要

Wartini, L100110040, Boyolali regency Public Relations Strategies to udImprove Image Boyolali District Government (Descriptive Study of MediaudRelations Public Relations Boyolali regency in Improving Image BoyolaliudDistrict Government), Thesis, Communication Studies, Faculty of udCommunication and Informatics, University of Muhammadiyah Surakarta, ud2015.udBoyolali district government public relations is a government agency udwithin the village Unit (SKPD) Boyolali district. PR is an agency that presence is udneeded for his role in the district of Boyolali. In accordance with its role, the PR is uda tool used to establish a relationship with the mass media so that the existence of uda partnership. Therefore, public relations media activities relationas run as the udreciprocal of the relationship with the media. This is done as to form an image udwithin the institution.udIn this study will discuss how public relations strategy in enhancing the udimage Boyolali Regency Boyolali regency. This study aims to determine what udstrategies are used by public relations Boyolali regency in improving the image of udBoyolali regency. This research is descriptive qualitative data collection udtechniques used were interviews and observation.udThe study concluded that public relations Boyolali district government has udbeen running a public relations strategy: managing relationships, develop udstrategies and develop the network. Media relations strategy which is run by the uddistrict government public relations is the press conference, press tour, press udgathering, press interviews, press releases and media pitching. Of these strategies,udactivities and established a harmonious relationship between them and the udincreased image Boyolali regency.udKeywords: public relations strategy, image, Media Relations