One Consideration on Quality Assessment of Cut-Flower : A Comparative Analysis on Roseu27 Quality Assessment of Seller and Growers Classified Marketing System

摘要

In this paper, we aim to clear the standard on quality assessment of rose in the process of marketing. So we implemented hearing and questionnaire for investigations to rose growers, wholesale dealers and retailers. The questionnaire was managed by analytic hierarchy process (AHP), and the standard on quality assessment of rose was quantified. Concequently, the difference of requests between wholesale dealers and retailers was cleared, the dissimilarity between growersu27 pursuit quality and requests was proved quantitatively. Moreover, we classified growers, wholesale dealers and retailers by marketing system, and examined the effect of marketing system to growersu27 catching the requests. Marketing system prescribe growersu27 connection with wholesale dealers or retailers, growersu27 point of gathering information and information gathering degree are dissimilarity. Therefore, growersu27 catching degree of requests are difference by marketing system.