In the era globalization end free market as now, many kinds of products (goods and services) with a variety of brands have Indonesian market. Along with the development of human technology that serves as economic beings require changes and new discoveries in the field of telecomunication. This study aims to determine: the influence of product attributes on customer satisfaction, the influence of product attributes on Customer Loyalty and the effect of customer satisfaction on loyalty. The research method used in this study is explanatory research with quantitative approach. The sample of 116 respondents who are visitors Counter Perdana Gresik. The sampling technique using simple random sampling technique. Data collection methods used in this research is to spread the questionnaire. Analysis of the data used is descriptive analysis and path analysis (path analysis). The results of this research show that: product attributes shown to have a significant influence on customer satisfaction, with a contribution of 41.7%, the path coefficient (β) of 0.646, and the probability of 0.000 (p <0.05). Attributes of products shown to have a significant influence on customer loyalty, with a contribution of 55.8%, the path coefficient (β) of 0.657, and the probability of 0.000 (p <0.05). Customer Satisfaction does not have a significant effect on customer loyalty, with a contribution of 55.8%, the path coefficient (β) of 0.130, and a probability of 0.117 (p <0.05).
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