首页> 外文OA文献 >Tingkat Kepuasan dan Loyalitas Konsumen Produk Susu Cair dalam Kemasan Koperasi Peternakan Bandung Selatan (Kpbs) di Kota Bandung
【2h】

Tingkat Kepuasan dan Loyalitas Konsumen Produk Susu Cair dalam Kemasan Koperasi Peternakan Bandung Selatan (Kpbs) di Kota Bandung

机译:万隆市南万隆畜牧合作包装(Kpbs)中液态奶产品的消费者满意度和忠诚度水平

代理获取
本网站仅为用户提供外文OA文献查询和代理获取服务,本网站没有原文。下单后我们将采用程序或人工为您竭诚获取高质量的原文,但由于OA文献来源多样且变更频繁,仍可能出现获取不到、文献不完整或与标题不符等情况,如果获取不到我们将提供退款服务。请知悉。

摘要

The objectives of this study are to analyze: the level of costumers satisfaction and costumers loyalty to the packaged liquid milk products of KPBS. The research was conducted in the largest distributors that supply liquid milk in KPBS packaging to costumers, at Pasundan street 165, Bandung. The number of respondents in this study are 100 respondents. The method of analysis used in this study are Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA) and pyramid loyalty. The results showed that the level of costumers satisfaction to the packaged liquid milk products of KPBS based on the analysis CSI was 78.8%, meant that overall costumers felt “satisfied”. Based on the IPA, the costumers evaluated that promotion attributes, attractive packaging design, nutritional value, and content of performance of pakaged milk were needed to be improved. The level of costumers loyalty in the packaged liquid dairy products based on the analysis pyramid of KPBS loyalty was mostly not loyal costumers, because the number of committed buyer was smaller than the number of switcher buyer.
机译:这项研究的目的是分析:顾客对KPBS包装液态奶产品的满意程度和顾客忠诚度。这项研究是在最大的分销商中进行的,该分销商在万隆Pasundan街165号向顾客提供采用KPBS包装的液态奶。这项研究的受访者人数为100。本研究中使用的分析方法是客户满意度指数(CSI),重要性绩效分析(IPA)和金字塔忠诚度。结果显示,基于CSI分析,顾客对KPBS液态奶产品的满意程度为78.8%,这意味着整体顾客对“满意”。根据IPA,消费者需要评估促销属性,诱人的包装设计,营养价值以及被包装的牛奶的性能含量需要改善。根据KPBS忠诚度的分析金字塔,包装的液态乳制品中消费者的忠诚度水平大多不是忠诚的消费者,因为承诺购买者的数量小于转换购买者的数量。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号