Multimedia Reporting: Creating Unique Content that Spans Multiple Platforms

摘要

With the continued ease of access to the internet, it has become a vital medium to distribute news and sports information. This study documents the process of starting from a relatively absent online product to developing daily web content. Trial and error of different original content ideas for online as well as experimentations with translating broadcast content into a web product are coupled with interviews from professionals to create a framework of how to go about establishing an internet presence in an age of instant news. The case is generally focused on sports media due to the nature of my most covered content but the findings can and should be applied to news as well.