This research was done affect to economic crisis in our country early 1998 until now. All the economic aspect have disturbed of it. The agro business aspect was only still stand up. Cocoa is one of the agro business commodity that has a large potential. PT Cocoa Wangi Murni is one of the agro business company was affected by the crisis. Their products, butter, powder, and cakes, have to compete with the US dollar. Portfolio product must be one of the solving ways to the future. It can see in the company condition after that. This research use analysis tools of IFE-EFE. It was gathered by SWOT. Analysis portfolio product used The GE's matrix to map the products as a portfolio strategy result. After that it was added by the Cost of Good Sales (COGS) analysis and sales trend. The results are the company in stability position (growth and carefully).and the butter product have to get more attention to increase the company margin, but also the both powder and cakes should be an alternative product that have a large potential to be profitable.
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