This study investigates the potential relation between individuals’ behaviour, stakeholders’ attitude, Chinese cultural and social contexts, design intention, environmental problems and product packaging, to research how innovative system design may be applied to promote more sustainable product packaging in China. A stimulating discussion among Chinese people took place regarding sustainable packaging. However, most designers and academics still focus on single products’ packaging instead of focusing on designing large-scale systems to solve problems. In addition, Chinese cultural and social contexts and public behaviour such as packaging disposal are barely investigated and addressed in most Chinese sustainable packaging design processes. The methodology of this research will cover case study analysis, surveys and a prototype of process design for moon cake packaging. Based on all the research findings, a system will be proposed in order to improve the consumer, designer and industry awareness of sustainability, to stimulate the communication between stakeholders, and to minimise the negative environmental impact brought by Chinese packaging. Hence, this system will be addressed through three main methods: to rethink and redesign the packaging process; to use recyclable or reusable eco-friendly material; and to find a way to encourage the public to participate in this system to achieve ‘synergy of synergies’ and at the same time influence attitude and behaviour. In addition, the research seeks to help influence designers; consumers; and industries’ perspectives of packaging design, and give Chinese designers inspiration when they intend to design sustainable product packaging. In the long term, these changes might help to minimise negative environmental impacts brought by Chinese packaging.
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