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Managing buy decisions: an empirical study of purchasing behaviour and buyer-supplier relationships in the Australian automotive industry

机译:管理购买决策:对澳大利亚汽车业的购买行为和买卖关系的实证研究

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摘要

With the rapid development of information technology and spread of globalisation, the automotive industry’s value chain has become increasingly geographically dispersed, and global automobile manufacturers are managing the supply of parts and components around the world at an ever lower cost. However, automobile manufacturers can achieve cost-savings in supply-chain management either by setting up their own low-cost supply base overseas or sourcing parts from independent low-cost suppliers (local or overseas). The classical make-or-buy question remains. When automobile manufacturers decide to buy (i.e. source from independent suppliers), they now face an additional level of choice—whether to buy from local or foreign suppliers. Despite the significant body of literature on the first level of choice between make and buy—especially in the context of the automotive industry—the second level question of how automobile manufacturers choose between foreign and local suppliers to manage the buy decision remains under-researched. This is surprising given the relevance of the topic in an increasingly globalised industry where the choice of suppliers is more important than the choice between make and buy (since outsourcing parts and components to suppliers has become the norm).This dissertation’s objective was to advance the existing make-or-buy literature by focusing on the second step of buy decisions within the context of the Australian automotive industry. Drawing from transaction cost economics, the resource-based view, the business strategy literature and the new institutional sociological theory, a conceptual framework has been proposed to investigate (1) what factors influence Australian automobile manufacturers’ choice between purchasing parts and components from local or foreign suppliers, and (2) how Australian automobile manufacturers structure the buyer–supplier relationship with their suppliers (arm’s length or obligatory relationship). Based on a combination of quantitative methods and archival research, this study identified a range of factors that influence Australian automobile manufacturers’ choice between local and foreign suppliers, and the way they manage their business relationships with their suppliers to sustain a competitive advantage. This dissertation represents the first attempt to advance our understanding of an important yet understudied topic in the make-or-buy literature in a new empirical context.
机译:随着信息技术的飞速发展和全球化的扩散,汽车行业的价值链在地理上越来越分散,全球汽车制造商正在以更低的成本管理全球零部件的供应。但是,汽车制造商可以通过在海外建立自己的低成本供应基地或从独立的低成本供应商(本地或海外)采购零件来实现供应链管理中的成本节省。仍然存在经典的制造或购买问题。当汽车制造商决定购买(即从独立供应商那里采购)时,无论面对本地还是外国供应商,他们现在都面临另一种选择的选择。尽管在制造和购买之间的第一选择上(尤其是在汽车行业的背景下)有大量文献,但是关于汽车制造商如何在外国和本地供应商之间选择以管理购买决定的第二层次问题仍在研究中。考虑到该主题在一个日益全球化的行业中的相关性,这是令人惊讶的,在这个行业中,供应商的选择比购买与购买之间的选择更为重要(因为将零件和组件外包给供应商已成为常态)。通过关注澳大利亚汽车业背景下的购买决策的第二步来推进现有的制造或购买文献。借鉴交易成本经济学,基于资源的观点,商业策略文献以及新的制度社会学理论,提出了一个概念框架来研究(1)什么因素影响澳大利亚汽车制造商在从本地购买零部件的选择外国供应商;以及(2)澳大利亚汽车制造商如何与供应商建立起买方与供应商的关系(独立交易或强制性关系)。基于定量方法和档案研究的结合,这项研究确定了一系列因素,这些因素影响澳大利亚汽车制造商在本地和外国供应商之间的选择,以及他们管理与供应商的业务关系以维持竞争优势的方式。本文是在新的经验语境下,提高我们对自购或自购文献中一个重要但尚未深入研究的主题的首次尝试。

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